Katadyn Group
Global Marketing Manager
Led content and campaign strategy across six outdoor and lifestyle brands, translating product value into clear, compelling narratives across web, email, social, and experiential channels. Managed a $340K marketing budget and built multi-channel programs designed to drive awareness, engagement, and qualified leads.
A standout part of my work was building Spectra Watermakers’ creator and influencer program from scratch—defining criteria, managing outreach and onboarding, and developing briefs and content guidelines to generate educational, always-on UGC.
My work spanned campaign strategy, content production, messaging refinement, and performance tracking, with results including 263K+ organic views and approximately 35% YoY social follower growth.
Challenge
Katadyn Group needed stronger, more cohesive storytelling across a portfolio of brands with different audiences, products, and go-to-market needs.
APPROACH
I developed content and campaign strategies across channels, created and managed marketing assets, created and launched creator partnerships from 0, and used performance data and customer feedback to continuously refine messaging.
OUTCOME
Delivered measurable brand growth across channels, including 263K+ organic views, ~35% YoY follower growth, and a 3:1 ROI in qualified leads tied to marketing investment.
SCOPE
Content strategy, campaign development, brand messaging, influencer/creator programs, content production, event/tradeshow management, budget management, performance analysis, and cross-functional execution
“Veronica brought vision, strategy, and fun to our team as Marketing Manager at Katadyn. She transformed our marketing initiatives and displayed an inspiring amount of dedication to brand recognition efforts.
While leading complex global marketing campaigns, Veronica always remained organized and engaging with our many diverse teams. Her unique and creative handling of social media, market analysis, and cross-functional collaboration boosted our market presence and refined our brand identity internationally.
It was a true pleasure to work alongside Veronica and learn from her; I would be delighted to work with her again! Her creative expertise is truly an asset to any brand she touches. I am confident that her vision and project management skills will bring her great success and I cannot wait to see the fresh strategies she develops in her future endeavors.”
— Ryah Baroudi | Project Manager, Katadyn Group